For example, we know that even one of these colors, like green, can come in thousands of variations. Just look at a forest! These variations result from a mixture of hues and shades. A tint is a lighter version of the base tint mixed with white, and a shade is a darker version mixed with black. It is essentially at this stage that the color wheel becomes three-dimensional. If you imagine the circle as a sphere whose inner core is pure black and the outer edge is white, the hue changes from light to dark depending on the depth. Logo design in muted rainbow colors for baby clothes By changing the intensity of the hue, one can make several colors work together.
Logo design by elizien creative Tints and photo retouching service shades can subtly alter the aesthetic and emotional impact of a color. For example, pastels (or light shades) will naturally be perceived as soft and cheerful, while darker shades will be perceived as more serious. This is in addition to the general associations already tied to the base shade. When it comes to color combinations, softening or darkening hues can help you deal with combinations that wouldn't normally work in their purest form. For example, rainbow logos can be difficult to achieve due to their many colors, but softening the hues can make it easier.
Finally, remember that you don't have to combine the logo colors in equal parts. You can choose a single dominant color and use an accent color in small doses. This can be useful if you don't want to limit yourself to a single color but also don't want to commit to a complex logo with multiple colors. Since an accent color is used sparingly, it is recommended to choose a contrasting, bolder color that will stand out. For more inspiration, check out our list of logo color combinations >> colors If your brand has an international reach, as many do today, consider the symbolic meanings your logo colors can have when seen in other cultures. A common example is how white is seen in most Western cultures as a symbol of purity, while in some Eastern cultures it symbolizes death.