Very often companies are satisfied with a website to exist on the web. But for a truly lasting presence on search engines, it is essential to also have an associated blog. Why ? Discover all the advantages of creating a blog in this article. Improve your natural referencing One of the major reasons for creating a blog in addition to your website is obviously to improve your SEO natural referencing . As such, the blog is very effective on several levels. create-a-blog-seo Always be active on the web In principle, a website is made up of fixed pages. This can be to present your different areas of expertise, your company, your history, your solutions, etc. But once all of these pages are filled in, you won't have much to say.
With the blog you can multiply the topics that revolve around your field of activity to add content on a regular basis. However, search engines value the constancy of web activity. For example, if you have a lawyer site. You will highlight your areas of expertise, a presentation of your career, etc. By adding a blog, you can Whatsapp Mobile Number List provide information on the latest legal news, the latest cases you have argued, bills that are under debate, etc. A wide semantic field By covering a wide variety of domains, you develop the semantic field of your site. In this way, your online presence is enhanced through a multitude of queries. To return to the example of the lawyer, the website will offer the following queries.
On the other hand, if you choose to integrate a blog into your communication strategy, you can use different queries allowing you to be visible to a large audience. Generally speaking, companies with a blog have four times as many pages indexed on search engines. Link insertion To improve natural referencing, the presence of links is essential. This speaks to the popularity of your site. For this purpose, there are two types of links: Internal link : these are those of your site/blog pointing to other pages of the same site, in particular to your products and services. With the blog, you multiply the opportunities to improve internal networking. External link : these are links from other websites, which point to yours.