You decided to start your own business, you did everything you had to do: got informed, studied markets, listened to your inner voice, etc, etc. And you decide that you are going to open, for example, a boutique. "Exclusive". "It will be unique." -And what will make it unique and exclusive? -"It will sell only top brand clothing for women of high social class." Let me tell you one thing: I'm sorry, but you are not unique and will most likely close its doors in less than a year.
There are thousands, if not millions, just like you. The leading brands already have their stores. Wealthy women are already customers of these stores or shop online. So what Industry wise email list will you do to be different? How will you differentiate? Are you different or are you cheap, Guy Kawasaki Laying out a red carpet? Will you offer a glass of champagne? Will you put a security guard at the door? Will you attend only with shifts? Let me tell you, that doesn't impress anyone. It is already done and in many cases it has already been discarded for the same reason.
If you want to excel at what you do you definitely have to do something not only different but also exceptional. It is no longer enough to have a place with extraordinary characteristics or a decoration carried out by the best architect. Customer service must be remarkable. That which leads people to think: “no matter how far I have to drive, I go to that place because…” You must be able to complete the following sentence: “only us…” When you do, you will be truly differentiating yourself from your competitors .